At Virtue, we value your privacy and are committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, and your rights under data protection laws, including the General Data Protection Regulation (GDPR).

1. Information We Collect

We may collect the following types of personal data:
- Identity Data: name, email address
- Health & Fitness Data: weight, height, body metrics, goals, training stats
- Device Data: IP address, device type, app usage
- Third-Party Data: fitness and health data from WHOOP, Apple Health, etc. (with your permission)

2. How We Use Your Data

We use your data to:
- Provide personalized workout and meal plans
- Improve and develop our app
- Respond to customer service requests
- Comply with legal obligations

3. Legal Basis for Processing

We process your data under the following legal bases:
- Consent (for health data and device integrations)
- Contractual necessity (to provide our services)
- Legitimate interest (to improve the service and protect the platform)

4. Sharing Your Data

We may share your data with:
- Hosting and infrastructure providers (e.g. AWS)
- Analytics and performance tools
- Device integration partners (e.g. WHOOP, Apple Health)
We do not sell or rent your personal data.

5. Data Retention

We retain your data only as long as necessary to provide our services and for legal compliance. You may request data deletion at any time.

6. International Data Transfers

Your data may be stored or processed outside the EU. When this happens, we ensure appropriate safeguards (e.g. Standard Contractual Clauses) are in place.

7. Your Rights Under GDPR

You have the right to:
- Access your data
- Correct inaccurate data
- Request deletion (right to be forgotten)
- Object to processing
- Withdraw consent
- Data portability

8. Data Security

We implement technical and organisational measures to protect your data, including:
- Encryption
- Access controls
- Regular security reviews

9. Cookies and Tracking

We may use cookies or similar technologies to improve your experience. You can control cookie settings through your device or browser.

10. Children’s Privacy

Virtue is not intended for users under 18. We do not knowingly collect data from children.

11. Changes to This Policy

We may update this policy. We’ll notify you of material changes through the app or email.

12. Contact Us

For questions or requests regarding your data:
Email: virtue@virtue.support
Registered Office: Building A1, Dubai Digital Park, Dubai Silicon Oasis, Dubai, United Arab Emirates